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HSY
By Hassan Sheheryar Yasin

Men & Women’s Couture
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Rub HSY’s Lamp and Make a Wish…

If you had three wishes, what would they be? Wealth? Six-pack abs? Anderson Cooper? Alas, you’ll have to acquire these baubles yourself, although we have a feeling you may have one or more already.  But, if it’s a more elegant, exotic wardrobe that you seek, you don’t need a djinn in a rusty old lamp to make your dreams come true.  Designer Hassan Sheheryar Yasin is a real-life couture genie.

It was kismet that strikingly handsome, Pakistani-born Yasin would end up a powerhouse in the world of fashion. Yasin’s label, HSY, produces a line of menswear that combines all the elegance and opulence of traditional Middle Eastern design with the cutting edge know-how and sensibility of a contemporary fashion house. More chic than sheik, a fakir could pass for a sultan in HSY’s perfectly tailored, painstakingly embroidered clothes, available at Harvey Nichols and by custom order. Harper’s Bazaar (how apropos) called Hassan nothing less than the “King of Couture.”

No need to say “Open Sesame,” just go out on the town wearing one of Hassan’s extravagant outfits and you’ll never have be careful what you wish for.

By Matt Sigl